When I think of Eintracht Braunschweig, I think of Paul Breitner with Jägermeister across the front of his shirt. 48-time West German international Breitner was one of the best-known players of his time, and Jägermeister became the first ever shirt sponsor in the Bundesliga in 1973 when their logo was emblazoned across the Eintracht Braunschweig shirts.

Eintracht had been one of the founding members of the national Bundesliga in 1963 and even won the league title in 1967.

The club had been formed in 1895 as a 'football and cricket' club, and first played its games at its current location in 1923. Prior to the restructuring of German football in 1963, with the introduction of a new national top flight, the Bundesliga, Eintract played in the north German regional leagues.

In 1971, the club was implicated in a Bundesliga match-fixing scandal, with several players accepting a bribe to avoid defeat in their final  game of the season. When the affair was exposed, two players received lengthy bans and 14 others were fined.

In the 1970s and early '80s, Eintracht was a yo-yo club between tiers one and two. From the 1980s until 2013, it was between tiers two and three. Promotion back to the Bundesliga in 2013 after 28 years away brought only short-term success, with the club getting immediately regulated again. Since then until the time of writing, Eintracht Braunschweig have again fluctuated between playing in the 2. Bundesliga and 3. Liga.

The location of the club's ground on Hamburgerstrasse, as mentioned above, has remained unchanged since 1923. Originally owned by the club, the stadium was sold to the City of Braunschweig in 1981 in order to avert liquidation.


For information on getting to the stadium, travel to and around Braunschweig, and places to eat, drink and stay, use the respective links above to the relevant pages on this site.

For more background history on the club and latest news, use the external links below.